A grand opening is intended to introduce the society to your new business. It can be a party with sweets and refreshments. In addition to grand openings, many restaurants or stores use a technique called “soft opening” to invite special guests to try their plates before showing it to the public. Grand opening does not only help attract new customers but also gain media attention, create goodwill with neighboring businesses and generate buzz. Let's find out why those things are surprising benefits of planning a grand opening.
Attract new customers
One of the main reasons that we should organize a grand opening is to attract new customers. Because not evey shoppers might not be aware that your new store has opened so grand opening is essential. Another reason that we should plan a grand opening is to encourage shopers to enter your store so you could hand out several coupons to them to advertise your new store.
Attract media attention
In addition to attracting new customers, a grand opening also can attract media attention. Grand opening can draw attention from local newspapers, television stations and radio programs. You should invite some officials from local authorities to attend ribbon-cutting ceremonies and invite some local newspaper to report about it.
Gain goodwill with other businesses
A grand opening is also a way to gain relationship with other neighboring businesses. Especially, in communities with many small businesses, interacting with other business owners is really helpful. Hosting a grand opening allows other businesses learn more about your store and recommend it to their customers.
Bussinesses usually organize grand opening to attract customers but other benefit of grand opening is generate buzz. Many retail stores would announce the opening or send emails to reach their target audience. Getting people to talk about it is contributing to the success of a grand opening.
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