WHAT’S A ROADSHOW?
Basically, a roadshow is a travelling event that promotes products and trains distributors. It generates numerous benefits, including:
Considerable visibility and impact at local and global level as it gives you more direct contact with the audience, improving their experience of the brand.
t’s tailored to the language and culture of the country and is an opportunity to visit numerous locations and attract people interested in your product.
It’s an excellent strategy for approaching customers and creating a bond with your product. It gives you the opportunity to test products, ask questions, receive training and more as you will be in direct contact with your audience.
This live event means you aren’t just showcasing your product, you can create unique experiences and get answers directly from participants.
With over 1000 events conducted with over 2 roadshows a month during 10 years of operation, we are proud of making roadshows including motorbike, bike and car roadshow. Let’s check some tips we provide will definitely help you get away troubles whenever doing roadshow.
Tips for a successful roadshow
1. Timing is essential
Making decision about what type of vehicle and trailer you want to use is really important. It has to be put on the top. Plan a roadshow at a busy time of year & customers could be too busy, on holiday, or caught up in their own events. So plan your roadshow at a quieter time of the year, to maximise turnout & your events success. Check the information on the Internet whether other big events or shows running at the same time. Consider what time of day you’re planning a roadshow for. It has to be suitable time for your products. On the early mornings or evenings would be a better time to connect with your customers. You also should bear in mind that your customers might be busy at that time so you avoid the rush hours.
2. Carefully consider the place you will visit
Divide your roadshow into areas and determine the way to approach it carefully. Alternatively pick cities & major towns, assessing your database to focus on the locations that will provide the most valuable B2B leads. If you’re chasing B2C leads, depending on your target market, considering high footfall events & retail areas could prove beneficial.
You also make a list of areas that may provide higher sales, areas with lower sales to distribute human power. Doing that you could gain more potential sales from these opportunities, to help boost demand.
3. Schedule Launch Activity
Schedule in save the date, event invitations & reminders well ahead of time to ensure a successful roadshow. Consider setting up appointments for those who want a specified time slot. This ensures you can staff your roadshow accordingly.
Use all available channels to promote your roadshow – Whilst E-mail & web site announcements work well, don’t forget to blog & use social media too.
Even posting about your event trailer or roadshow marketing vehicles, as they are being built, can help build the excitement & once the roadshow marketing vehicles are vinyl wrapped is an ideal time to shout about your plans.
Once the roadshow starts, ensure you photograph & video it. This not only helps promote the roadshow whilst it’s running, but time lapse gives good video footage to use during & after the event to promote it & ensure a successful roadshow.
4. Spread the Word & Communicate in Social Media
Well before launch is a good time to communicate with interested partners and customers, ensuring understanding of objectives & responsibilities.
A well thought out social media plan can also help, ensuring all relevant information is distributed in an efficient & timely manner. Begin by announcing the roadshow dates & locations
This is also a good time to research & establish a roadshow hastag #. Using it early in social media campaigns, will encourage followers to spread the word.
5. Follow up
This is a critical step. You should follow up on leads & thank everyone – those who attended & those who didn’t. This is an ideal opportunity to remind everyone about the event, spread the word about your successful roadshow, any promotions you are running, as well as the next step of the successful roadshow.
So there are our 5 tips for a successful roadshow. Vietnam Events can help any business planning a roadshow, with event motorbike hire or purchase available across Vietnam. We also build roadshow marketing vehicles, including exhibition vans.
You can call our team on +84 98 98 98 198, e-mail firstname.lastname@example.org Alternatively get social by following us on Twitter, liking us on Facebook or connecting with us on Linkedin.