Sale incentive events is always a top target for retailers, especially at the year-end peak shopping season. Sales incentive events not only allow your store to create experiences to attract customers, introduce new goods, but also an opportunity to increase sales significantly. These kinds of event can be done directly or conducted in parallel online on social networks.
What is the sale incentive events?
The sale incentive event is usually "exclusive" and all preparations must be completed. A good sale incentive event will bring significant customers, as well as contribute to improving sales productivity. Sale incentive events often aim to encourage customers to experience it directly before making a purchase decision.
How to create the right idea
A sale incentive event should focus on the brand, while creating interesting and memorable experiences for customers about the product.
Here are some questions that business owner should ask themselves to be able to come up with the right ideas before embarking on a plan and implementing it:
- Which products are your customers interested in? How can I create that product experience in the store?
- What are the unique features of your company product? How to convey all those features to customers?
- How can your customers interact positively?
Ways to create a sale incentive event that promotes sales.
Unless you have an endless marketing budget, try to make a difference for your event. Don't forget to limit it to a certain time. Whether it was a few days or a few weeks, make sure your client knows the event clearly (start time and end time). And use this limit to your advantage when promoting it to customers.
If your company has a huge customer database, ask everyone to sign up to attend the event. Another option is to prioritize your loyal customers.
Combined with other activities
The important thing here, is how to keep people lingering for as long as possible, so that your employees have time to consult and answer questions about the product. That is to combine more events, such as dance activities, sharing consumer knowledge, ...
Because it's not just about having a space and a product, you need to have special things to hold your customers.
Ask your staff to join your sale incentive events
To be able to organize a trigger activity that promotes successful sales, ask your entire staff to join and make sure they know enough about the event.
When you have an idea, discuss it with your employees, so that you can improve your ideas better and assign responsibilities to be able to proceed in the most effective way, ensuring your customers have a good experience.
Moreover, this also helps employees better understand customer needs, history, purchasing habits and the importance of a good customer service. There is only one more month left for the Lunar New Year, the shopping demand is expected to increase in early February, so planning for the year-end shopping events is wise decision.
To plan your sale incentive events effectively, contact +84 98 98 98 198 now