New product launch handbook

Product Launches

Whether you’re launching a brand, a business or a product, the basic principles are the same. You will only get one chance to create a powerful affinity with your target audience.

Professionally organised events are the perfect platform to link knowledge with emotion to deliver your important messages.

There is no limit to what can be done. Call VietnamEvents at + to discuss your objectives and we will provide creative, impressive and cost effective solutions every time.


  • Venues and catering
  • Audio visual requirements
  • Staging and theming
  • Branded signage
  • Customised flags and banners
  • Branded staff uniforms
  • Promotional gifts and items


  • Pre and post event marketing
  • Media liaison and logistics
  • Media materials and press kits
  • Media room requirements
  • Photography and videography
  • VIP and celebrity management
  • Stunts and surprises


New product launch handbook

1. Who is the guest?

Let customers catch up on your product quickly; then you must identify the audience. Sketch customers through the criteria: what is their gender, age, occupation, preferences and shopping trends? Having a portrait of the customer will help your product launch more easily organized. You will know what to do; customers do not like anything, need anything or they need or not.

Identifying customers will help find target customers. The proportion of customers who are able to buy products must be quite high compared to the proportion of guests, then the launch of your product will be successful.

2. What is new product launch plan

Choose where to host the new product launch
Choosing a venue is not easy. It's not just about renting a room and going there to organize. You must choose the venue to ensure the number of attendees as well as the nature of the event. Important in the venue is to have space for displaying and introducing products. Moving space must also be comfortable.

You should organize in urban centers, which capture the most customers. Or in easy moving places. The venue may be in hotels, conference centers depending on your requirements. When you have chosen the venue, you should go there to survey and give ideas for decoration and layout setup.

3.When is the time of organization ?

It is very important to identify customers' shopping habits. For new product launches; You should choose times like weekends. Most people have free time on these days; They will have the conditions to attend as well as experience and consider whether to buy or not.

So #VietnamEvents has outlined the basic notes for planning new product launches. Hope you have more useful information.

 If you plan to launch the product, please contact hotline +84 98 98 98 198


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