When a new product came out, all owners of course wanted their product to have a grand, impressive launch ceremony and stimulated consumers to spread it. At this time, the "responsibility" put on the person who held the event a lot.
As the work most companies launch their products first think of, is the mainstream communication activity for their products. The most important of the press conference is the press release - the transmission message on the media channels that the agency has advised and selected for the product. A brief press release that conveys full content on media channels that focus on targeted customers is better than spreading spread across media channels.
New product launch events are often combined with press invitations to broadcast messages (communication on ATL rankings). This is an event that needs hands of event organizers. How to create an impressive ceremony, important keymoments that highlight the appearance of products ... are creative requirements for agencies participating in the project of launching new products.
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