Corporate Event in Vietnam: BD ASR Planning Summit 2026 Hanoi

From 27–30 January 2026, Becton Dickinson brought regional leaders to Hanoi for the BD ASR Planning Summit 2026 – Ignite Greatness, Rise with the Dragon, a multi-day corporate event combining strategic meetings, cross-border collaboration, and an immersive gala experience.

VietnamEvents was honored to support the program as a local event partner in Vietnam, ensuring the summit was delivered with international standards while maintaining strong cultural identity throughout the event.

This program demonstrated how Vietnam is increasingly chosen for high-level corporate summits, regional conferences, and MICE events in Southeast Asia.

Organizing a Regional Corporate Summit in Vietnam

A multi-day planning summit requires more than a conference venue.
For international companies, the success of the program depends on coordination, production quality, and the ability to create a consistent experience across all sessions.

Key requirements for this type of event include:

• Multi-day conference logistics with precise scheduling

• Executive-level production standards

• Multiple meeting rooms and breakout sessions

• Seamless coordination for international delegates

• Integrated gala dinner with a clear concept

• Cultural elements suitable for global audiences

The BD ASR Planning Summit was designed to ensure that every part of the program — from meetings to evening events — followed one unified message: Ignite Greatness – Rise with the Dragon.

Program Highlights of BD ASR Planning Summit 2026

The four-day summit combined business discussions with cultural and team-building experiences, creating a balanced and engaging program for participants from multiple countries.

Main activities included:

• General Planning Summit sessions

• Breakout workshops and strategic discussions

• Cross-country team interaction activities

• Themed gala dinner with storytelling concept

• Cultural performances inspired by Asian heritage

• Immersive stage and lighting design

• Multinational costume theme for delegates

The highlight of the event was the Ignite Impact Gala – Rise with the Dragon, a concept built around Asian symbolism, representing strength, growth, and unity.

The gala was designed not only as a dinner, but as a strategic cultural experience, combining modern corporate production with traditional inspiration to create a memorable closing night.

Why Hanoi Is a Strong Destination for MICE Vietnam

Hanoi continues to be one of the preferred locations for international companies organizing conferences, leadership summits, and corporate events in Vietnam.

Key advantages include:

• International 5-star hotel infrastructure

• Large ballroom capacity for conferences and gala events

• Competitive cost compared to Singapore or Bangkok

• Professional local event ecosystem

• Rich cultural identity suitable for themed programs

• Convenient connections to Ha Long Bay and other destinations

These factors make Hanoi an ideal choice for companies looking to organize regional meetings, incentive programs, and corporate summits in Vietnam.

Vietnam is no longer only a travel destination. It has become a strategic MICE hub in Southeast Asia.

Corporate Event Organizer in Vietnam for International Companies

VietnamEvents supports international clients organizing corporate events, conferences, and incentive programs across Vietnam, including Hanoi, Ha Long Bay, Da Nang, and Phu Quoc.

With experience working with multinational companies, regional teams, and executive-level programs, VietnamEvents helps deliver events that meet global expectations while taking advantage of Vietnam’s flexibility and value.

Plan Your Corporate Event in Vietnam

If you are planning a corporate event in Vietnam and looking for:

• Event organizer in Vietnam

• Destination management company Vietnam

• MICE Vietnam partner

• Corporate event Hanoi specialist

VietnamEvents is ready to support your next program with professional event management and local expertise.

Contact VietnamEvents to request a proposal for your next corporate event in Vietnam.