Top reasons why Indian event planners choose Vietnam?

According to data from the General Statistics Office under the Ministry of Finance of Vietnam, the country welcomed over 6 million international visitors in Q1 2025, marking a 29.6% increase compared to the same period last year. Among them, Indian arrivals exceeded 143,000, maintaining a strong double-digit growth rate. In 2024 alone, more than 500,000 Indian travelers visited Vietnam.

This impressive growth comes not only from leisure tourism but also from the rising number of Indian event planners and MICE (Meetings, Incentives, Conferences, Exhibitions) companies choosing Vietnam as their preferred destination. So, what makes Vietnam such an appealing choice? Let’s explore the reasons below.

Why is Vietnam an ideal MICE destination for Indian event planners?

The rapid development of Vietnam’s tourism and service industries has transformed the country into a rising MICE hub in Southeast Asia. With a perfect balance of modern infrastructure, diverse cultural experiences, and cost efficiency, Vietnam meets all the requirements of a world-class destination for conferences, exhibitions, and incentive travel.

Competitive costs and exceptional value

Vietnam stands out for its cost-effective yet high-quality services. Compared to other Asian destinations such as Singapore, Thailand, or Malaysia, event organization costs in Vietnam are 20-30% lower, while maintaining similar service standards.

The favorable exchange rate between the Indian rupee and Vietnamese dong also makes travel and event arrangements affordable. This is a major advantage for Indian MICE companies looking to optimize their budgets while ensuring premium experiences for clients and attendees.

Convenient location and direct flights

Strategically located in the heart of Southeast Asia, Vietnam is only a few hours away from India by air. There are currently around 56 direct flights per week connecting major Indian cities with Hanoi and Ho Chi Minh City.

In particular, Da Nang has emerged as a new hotspot, with several new direct routes launched in 2024 - including Ahmedabad - Da Nang with a frequency of two flights per week. This expansion makes it easier and more cost-efficient for Indian MICE groups to travel to Vietnam.

Modern infrastructure and premium hospitality

Vietnam’s world-class convention centers - including the National Convention Center (Hanoi), SECC (Ho Chi Minh City), and Ariyana Convention Center (Da Nang) - are capable of hosting thousands of delegates with full technical and logistical support.

The country’s 5-star hotels and resorts, such as InterContinental, JW Marriott, Vinpearl, and Sheraton, provide luxurious spaces for accommodation, meetings, and gala dinners. The growing number of luxury beachfront resorts has also drawn attention from India’s affluent travelers seeking new experiences beyond familiar destinations like Thailand or Singapore.

Indian-friendly cuisine and cultural experiences

For Indian travelers, food plays a crucial role in choosing a destination. Vietnam not only welcomes visitors with its hospitality but also places strong emphasis on culinary diversity. Many hotels and event venues collaborate with Indian chefs to provide Halal, vegetarian, or Jain menus upon request.

Famous attractions such as Sun World Ba Na Hills (Da Nang) and Sun World Fansipan Legend (Sa Pa) also cater to these dietary preferences, offering guests a sense of comfort and familiarity.

Since the arrival of the Michelin Guide in Vietnam in 2023, Indian tourists passionate about food and culture have shown even greater interest in visiting the country.

Diverse cultural and travel experiences

Vietnam is emerging as the “new playground” for Indian travelers, offering fresh and authentic experiences. From the stunning Ha Long Bay, the charming Hoi An Ancient Town, to the tropical Phu Quoc Island, every destination showcases a unique blend of local culture, exceptional cuisine, and breathtaking nature.

This diversity allows Indian MICE groups to seamlessly combine business events with team-building activities, cultural exploration, and incentive trips.

How to organize a successful MICE event in Vietnam

Hosting an international event requires deep local understanding, the ability to connect culture, cuisine, and people, and a high level of professional organization.

Indian event planners are encouraged to collaborate with trusted local partners such as VietnamEvents to ensure every aspect - from planning, logistics, and communication to guest experience - is handled with precision and care.

With over 11 years of experience, VietnamEvents has successfully organized numerous international events for Indian MICE clients. From concept design and AV solutions to large-scale logistics management, VietnamEvents delivers flawless, culturally attuned, and globally compliant experiences.

Conclusion

With the perfect combination of reasonable costs, modern infrastructure, convenient connections, and Indian-friendly services, Vietnam stands out as the top choice for Indian event planners.

Partnering with VietnamEvents ensures your event in Vietnam will not only succeed but also leave a lasting cultural and emotional impression.